The following areas of approach can help you improve your current position and will save you time and money when you look to progress your online strategy.
Find out where you are, before you decide where to go.
Your business needs to understand the strength of its current online assets, how it can maximise them to best advantage and even how to take that next step. We can help by analysing your existing online presence and providing recommendations in a jargon-free report so that all your stakeholders will understand how you could optimise and improve.
Online Presence is Not Just About Your Website
Not sure which channels are the best for reaching your goals? Banner ads or Facebook contest? Email campaign or microsite? We can help you identify the best medium for getting your message to your audience, with the best use of your budget. We can also provide guidance and training on how to use these systems so your staff can make the most of any medium.
Search Engine Optimisation:
If people don’t know you – can they still find you?
You want people to be able to find your website so they can buy into your product or service. Google, Bing and the rest of the search engine “big-boys” are a vital part of how people visit and judge your website. Search Engine Optimisation (SEO) is the practice of ensuring your site is built in a way that maximises your ability to rank highly and look attractive to searchers. We can provide an analysis of your current site content and technical structure to determine how it is featuring in search engines and what actions could improve your standing.
You can’t manage what you can’t measure.
Ongoing measurement of any digital media is essential for making future decisions. How well are your campaigns performing? What things should you repeat, and what should you never try again? We can help implement analytical measures and provide guidance on reporting and insights.
It defines your business, approach, and appeal. Make sure it’s working for you.
You’ve spent a long time developing and promoting your brand, so you want your digital channels to adhere to adhere to style guidelines and remain consistent. Very often these simple marketing rules are not adhered to online. We can provide a review on how to ensure your branding is consistent, or help you revise your assets when you refresh your brand.