You want to take advantage of alternative marketing channels, particularly if it means engaging directly with your target audience and is potentially cheaper than other more traditional methods. This is why social media is now a key ingredient in online marketing for businesses.
Just like with traditional print marketing, placing a well designed advert in the right place online can help bring in new leads and raise awareness of your brand. However, you need to ensure that designs are consistent with other channels, and monitor their performance to ensure the best return on your investment.
Whilst the digital world is rapidly outgrowing traditional media, there are times where you require more tangible assets to help market your product or service. Whether these be for online download, or physical printing, they still should be created digitally in an efficient manner to allow for easy updating and repurposing over time.